client: SONY ENTERTAINMENT
project: PSP - DUSTBALLS.TV
my role in this piece was that of lead designer. each section was concepted by a creative team and i was simply taking those scamps and creating the artwork for the entire site which was then built by an external production company due to tight timings and limited inhouse resource.
with the release of the wii and the delay of the launch of the PS3 before christmas, playstation europe wanted to push the benefits and features of the somewhat overlooked PSP handheld in time for the christmas market rush.
using the tv characters of the 'dustballs' - small balls of lint, with mexican accents - a site was designed giving a fun and game like format to what could have been some quite mundane content. all content was delivered by animated dustballs with a recorded voice-over and put into a scribbly scratchy dirty world.
