client: NOKIA
project: MUSIC GETS YOU TALKING MICROSITE
working as a designer/concepter/art director on this project, but also looking at IA, design and art directing the freelance resource who built it, art directing on the one day video shoot in collaboration with an external production house and also technical project management on a day to day basis.
the brief was to come up with an online initiative/idea/microsite to push and publicise the new range of nokia music phones that were to be released. nokia had always had a good name for phones, but hadnt established themselves as number 1 in the world of music phones, so this is what they wanted to approach.
through an extensive pitch process, an initial large scale music gardens idea was loved but ultimately turned down along the way, due to it being too big to produce in their later reduced timelines. however, the work did win us the job, and along the project timeline, other ideas - like the songscapes microsite was also shelved, due to futher time and budget constraints.
the final product however, was something that the team was still proud of. a video music messenger service, where clips of the models from the above the line campaign could be arranged by the user to create an individual - slightly humourous - message to send to friends of their choice.
