after doing a short introductory (well, probably not short enough) piece at tonights she says night - on forward thinking and innovation, i was asked to make available the links and reference that i talked about in my part of the presentation. soo, i figured the quickest way would be to post them on here. many are repeated from things ive already posted about, but at least this way theyre all in one place.
plus then if anyone wants they can have a nosey around at other things that ive been collecting
this morning we had a great presentation from one mr. tom savigar - trends director of the future laboratory. he was talking mostly about where brands need to be positioning themselves to be able to stay one step ahead in the vastly and quickly changing consumer market. aside from him obviously having given the talk a million times before, resulting in a very polished and well rehearsed set of comments, the content of what he was talking about was hugely valuable and it really did give me some renewed satisfaction to the way that i want to progress forward into the coming world of digital.
digital excites me. i think thats why i would be quite loath to leave it in many ways. there are so many changes and so much to be discovered over the coming years, that it really does feel like the one area of development where really anything is possible. which is why i started to wonder why we really arent innovating more on the internet. as individuals here at republic, we all seem to totally share the same train of thought as mr savigar, all very aware of the progress that electronics and technology are making. were all pretty digitally savvy and remarkably forward thinking in our own ideals, but when it comes to the agency production, i think in some ways were still missing something. dont get me wrong, were doing very well and getting a lot of respect for it, i just think that we could be doing a lot more...
sitting here at work, ive started pondering a lot on the reasons behind my entrance into the world of graphic design. i know that at least a small part of me chosing this vocation was that i didnt have to wear a uniform. being allergic (maybe only in theory) to all kinds of cheap polyester and synthetic fabrics - not having to wear high street skirt suits or brown tabards of the dinner lady variety had to only be a good thing. but as it goes, i think there really is a much bigger reason behind it. reading "how to be a graphic designer - without losing your soul" recently has reminded me of some of my more youthful intentions.
i really do want to make a difference to the world. all my
heroes - joseph muller-brockmann, le corbusier, jules olitski, pierre
hughye, jim henson, thom yorke, squarepusher - they have all made
differences to the world.
its easy to hear in music because of evocative lyrics and the fact
that as a culture were very used to knowing that there is another level
to music that we should appreciate, but with graphics its not quite so
clear cut. i want to make beautiful things. things that people look
at and like an incredible song makes them look again, and again, until
they can see something of themselves in it. i want to make things that
make people smile and laugh and feel good about themselves and feel
good about the world around them.
but then i wondered why i work in digital advertising...